Guidelines--Designing an Attractive and Effective Site

Designing an Attractive and Effective Site

As you design your Web site, keep in mind that your main goals are to attract customers to the site, interest them in purchasing your wares, and keep them coming back. Here are some guidelines for achieving a successful site.

Make your Home Page Work for You

A visitor to your site's home page should be able to learn quickly about your business, products, services and policies. Special customer services or incentives, such as extra measures taken to ensure customer security or a money-back guarantee, should be emphasized on the home page. Provide a menu of your site on its storefront and include hyperlinks that allow customers to move to and view pages quickly.

Make Your Pages Readable and Uncluttered

Customer should be able to read your pages easily. Select a typeface that is attractive and easy to skim. Keep your language simple and avoid using words or terms customers may not understand.
In design, less is often more. Strive for a clean look to your pages, using ample margins and white space.

Make Your Pages Interesting

An impressive and balanced use of text, graphics, color, animations, and others features will capture and hold a customer's interests.

Design Pages So They will Download Quickly

Check the Speed at which your pages download from server. Online Shoppers have zero tolerance for delays. A visitor to your site may abandon it and move to other sites if downloading  takes move than few seconds.

Make Your Site Easy to Print Form

Remember that many people still print the pages of useful websites. Make Sure your pages print correctly on letter-size paper.

Test Your site

Error can disastrous for an e-tailor's sales. Test  and proof read your pages several times before launching your site, and ask individuals you trust to read critique them. Check other sites to determine what is missing  or what errors other make that you wish to avoid.

Link other Sites to Your Site

E-trailers have found that linking other sites to their sites can be mutually beneficial. For  example, if you are selling lawn mowers, contact an e-tailer that sells lawn mower parts and see whether each of you might both provide a link to the other's site.
x